Head of Media Buying. Martin has been in the advertising industry for 20 years helping brands with successful growth with their eCommerce sales activities. Now helping magazines, publishers, newspapers and content creators with revenue growth and business models to survive under the new rules for publishers managing around in the "free content" economy. "Traditional advertising models are past due, real and authentic content is the undisputed pathway for businesses to conquer, and the critical rule of strategy for publishers and content creators to keep staying true to for their business model to survive, grow and conquer audiences.
- Martin Petersen