Rare Beauty by Selena Gomez is a new brand that is breaking down unrealistic standards of perfection.
This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are. Rare Beauty’s mission is to help everyone celebrate their individuality by redefining what beautiful means. Both Selena and her team want to promote self-acceptance and give people the tools they need to feel less alone in the world.
Rare Beauty’s vision is to create a safe, welcoming space in the beauty industry—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
The brand has more than 40 shades of liquid bases for the face, facial illuminators, concealers, brushes, lipsticks, eyeliners and blushes.
A brand with goals.
Selena said that her goal of entering the world of makeup is to generate more than 100 million dollars in the next 10 years to give access to mental health to vulnerable sectors of American society.
Rare Beauty is a makeup brand that delivers great results. It is sustainable, helps empower women and anyone who loves makeup. It is the brand of the future.