Facial expressions and movements, such as smiling, produce fine lines and wrinkles. Every time you use a facial muscle, a groove forms under the surface of the skin. And as skin ages, it loses flexibility and no longer regains its shape unless you really take good care of your skin.
Over the years, the skin naturally becomes less elastic and more fragile. The decrease in the production of natural oils dries the skin and makes it appear more wrinkled. Ultraviolet radiation, which accelerates the natural ageing process, is the main cause of the appearance of early wrinkles. Exposure to ultraviolet light breaks down the skin’s connective tissue, made up of collagen and elastin fibres, found in the deepest layer of the skin (dermis).
Shiseido Benefiance, a powerful wrinkles smoothing treatment.
Wrinkles can be smoothed, and one of the most specialized and effective treatments out there is Benefiance. The Benefiance Collection from Shiseido can smooth and resist facial wrinkles. Benefiance is faster, smarter wrinkle solutions skincare treatments and anti-wrinkle creams with ReNeura Technology+™ that provide 24-hour moisture for smooth, resilient, and youthful skin.
The ReNeura Technology™ addresses a growing concern among women in their 30’s that their skin is becoming increasingly desensitized to skincare. Harnessing the combined power of science and nature, Shiseido’s ReNeura Technology™ activates the power of touch to awaken unresponsive skin and boost skincare products’ effectiveness. The formulation is imbued with an Active Response Powder made of malleable spheres that guide the skin’s senses to detect information and damage in real-time. It is pure technology!
In 2018, Shiseido was the first cosmetic brand to use Neuroscience to stimulate the sensory receptors in the skin, combining science with nature and using only the most efficacy elements from nature to boost the effects of ReNeura Technology™ and enhances the healthy appearance of the skin, combating the dullness and dryness associated with skin non-responsiveness. The appearance of fine lines is reduced, resulting in increased smoothness and a dewy-fresh glow that radiates from within.