The Beauty of Content Marketing, and Why Women Buy More from Objective and Relevant Guidance & Information!
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience. When mastered without selling or deceiving – you’ll have loyal fans, viewers, followers and customers wanting your content, and many even getting addicted to getting more of what you share. They’ll enjoy digesting the next thing you have to say.
“Content Marketing” is about Content, not Marketing
The term “Content Marketing” itself is misleading, and the judgement by consumers are honest, challenging and crucial. If you’re still struggling with creating content (real content), you’ll be punished, not by legislators, regulations in the advertising industry or local governments instructing you about hidden advertising, but simply just by the consumers themselves. It’s easier to mention the very few and good cases of when businesses master the discipline of creating content than it is to mention who still has a lot to learn about creating content.
Even among today’s most known publishers, newspapers and magazines – it’s becoming harder to find real content in today’s world. Ironically, you’ll have more businesses and marketers better at creating value for their audience than you will see well-established publishers being able to stay true to real content and keep to core values how and why they started their magazines and publications centuries ago.
Real Content vs “Real Content”
Content is about useful information, consumer education and relevant quality entertainment. The few Marketers, Publishers and Advertisers who manage to deliver value, and dare to keep delivering value without secretly asking for money in the form of self-boasting “Real Content” selling, doing nothing else than having content as a long sales letter for 1 product or brand, is also the few content creators and businesses who see a significant boost in engagement, loyalty and trust, that will have your audience captured addictively to you from the right get go of first interaction with you and your content, and will stay for years to come as long as you keep delivering value.
Reaching this level of rapport with anyone will automatically build up the reciprocity level between you and every single person digesting your content, information, guidance and niche education. And they’ll start seeing you as the expert or guru when it comes to whatever topic you’re covering. That then allows you (from time to time) to offer your trusted audience relevant solutions to their everyday life in the form of your products or services.
This was beautifully executed by Gary Vaynerchuk with Wine Library TV using his “give, give, give” methodology for his dad’s local liquor store, Shopper’s Discount Liquors in New York, to then successfully expanded his family’s wine business from $3 million a year to $60 million a year by delivering valuable content – amethodology later released in his book “Jab, Jab Jab, Right Hook”. Though the book refers primarily to Social Media, the same rules apply anywhere, as explained in The Story of Content Marketing video above.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
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Head of Media Buying. Martin has been in the advertising industry for 20 years helping brands with successful growth with their eCommerce sales activities. Now helping magazines, publishers, newspapers and content creators with revenue growth and business models to survive under the new rules for publishers managing around in the "free content" economy. "Traditional advertising models are past due, real and authentic content is the undisputed pathway for businesses to conquer, and the critical rule of strategy for publishers and content creators to keep staying true to for their business model to survive, grow and conquer audiences. - Martin Petersen